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Customer policies

Privacy policy

Last updated 22/10/2026

On this page · 8 sections

Who is responsible for your information

SW Glass Fulham Ltd is the controller responsible for the personal information described in this notice. Registered in England and Wales, company number 10811331. Our registered office is 671A Fulham Road, London, SW6 5PZ.

For privacy questions and rights requests, contact us by email at info@sw-glass.co.uk or call us on 0207 751 0011, or use our contact form. Our platform supplier processes information on our documented instructions to operate and support the service.

Information we collect

Orders and accounts — your name, email, phone, delivery and billing address, what you ordered and what you paid. We need this to take and fulfil the order and to invoice it.

Job specifications, drawings and documents — the measurements and options you configure, the technical drawings produced from them, and the quotes, invoices and credit notes generated. These are the record of what was agreed and what was made.

Proof of delivery — when we deliver, our driver captures a signature, the name of the person signing, optionally a photo, and a single location point at the moment of delivery. That point is a point in time, not tracking; we do not follow your address or your device around. Where location is unavailable the record says why rather than leaving a blank.

Cookie and consent decisions — which cookie categories you allowed or refused, when, and against which version of our cookie policy. We keep this as evidence that we asked, which the Privacy and Electronic Communications Regulations require.

Marketing — your contact details where you have consented, or where the existing-customer soft opt-in applies to similar products and you were offered an opt-out when details were collected and in each message.

Payments — we store a reference to the payment, and for a saved card only the brand and last four digits plus the wording of the mandate you agreed. Card numbers never reach our servers — they are captured inside our payment provider's own secure form.

Support and site use — messages you send us through chat, email, text or forms, together with technical information needed to operate and protect the service. Optional analytics is subject to your cookie choices.

You need to give us your name, contact details and, for a delivery, the delivery address to place an order; without them we cannot take the order. Everything else is optional.

Why we use information and how long we keep it

  • Account, orders and invoices — basis: performance of a contract, and legal obligation for the tax records. Invoices and their line detail are kept for 6 years as HMRC requires. We consider account erasure requests separately from records we must retain for tax, fraud prevention or legal claims.
  • Specifications, drawings and job documents — basis: contract. Kept for 6 years with the order, because they are the evidence in any dispute or warranty question.
  • Proof of delivery (signature, name, photo, delivery point) — basis: contract, and our legitimate interest in being able to prove we delivered. Kept for 6 years with the order.
  • Cookie and consent decisions — basis: legal obligation. Records are append-only: a new choice supersedes the old one rather than overwriting it, so the history of what you were asked and what you chose stays intact.
  • Marketing lists and email engagement — basis: consent, or legitimate interests where the conditions for the existing-customer soft opt-in are met. Kept until you opt out, which we action immediately.
  • Analytics and advertising — basis: consent only. Nothing loads or fires before you allow the category, on our side or in your browser.
  • Guest checkout details: basis: contract and legal obligation, as above. Once six years since your last order have passed, the record is reviewed for erasure, and it is erased once a member of our team approves it.
  • Marketing opt-out (do-not-email) list: basis: legal obligation and legitimate interests. When you opt out, or ask us to erase your data, your email address stays on our suppression list so that it is never sent marketing again.
  • Privacy requests: basis: legal obligation. The record of your request and how we answered it. An unconfirmed request has its email address removed after seven days; when a request is completed your address is removed and only an anonymous reference is kept.
  • Staff accounts and the audit trail — basis: contract and legitimate interest in financial control. Audit records are kept 6 years.

Every change to a price, a refund or an override is written to an audit record showing who did it and why. That is a control on us, not surveillance of you.

Who we share information with

We share information needed to fulfil your order with our hosting and communications providers, payment provider, accounting service, and the suppliers, delivery partners or installers involved in your job. Access is limited to the purpose of the service.

  • Amazon Web Services: hosting, storage and email services.
  • Stripe: online card payments and refunds; card details are entered in its secure payment interface.
  • Our configured email and SMS providers: service messages and replies.
  • Analytics and advertising providers: only where configured and the relevant consent has been given.
  • Apple and Google: if you choose to add an account pass to a wallet.

Some providers process data outside the UK. Where a restricted international transfer takes place, appropriate safeguards or another permitted transfer mechanism must apply. Contact us for the current provider and transfer details. Self-hosting a database does not mean that the hosting provider has no role in processing data.

Your data protection rights

You may request access, correction, erasure, restriction, portability or object to processing, subject to the conditions that apply to each right. Where processing relies on consent, you may withdraw it without affecting earlier lawful processing. Contact us by email at info@sw-glass.co.uk or call us on 0207 751 0011, or use our Delete my data form to ask us to erase your data; we email you a link to confirm the request comes from you.

We normally respond within one month. We may need to verify identity or explain any lawful extension. We retain information required for tax, accounting, fraud prevention or legal claims; erasure does not remove invoices and credit notes already issued, which are kept as issued for six years. We will explain any information we must retain and why.

You can complain to the Information Commissioner's Office without first complaining to us.

Cookies — see the cookies page

We set a small number of cookies to make the site work — your basket, your sign-in, security — and we ask before setting anything else. Analytics and advertising are off until you turn them on, and Reject all is one click, exactly as prominent as Accept all.

The full list, including what each cookie is called and how long it lasts, is on the Cookie policy page. You can change your mind at any time using the Cookie settings link in the footer.

How to contact us / complain

Talk to us first by email at info@sw-glass.co.uk or call us on 0207 751 0011 — most data questions are quicker to sort out directly, and a member of our team will pick it up.

If we get it wrong, you have the right to complain to the Information Commissioner's Office, the UK's data protection regulator, at ico.org.uk or on 0303 123 1113. You do not have to come to us first, though we would like the chance to fix it.

Contact and complaints

We review this notice as the platform changes and update it here. The date it was last updated is shown at the top of the page, and significant changes will be explained where required.

This policy is kept under review; contact us with questions by email at info@sw-glass.co.uk or call us on 0207 751 0011.

Signing in with Google or Apple

  • If you choose “Continue with Google” or “Continue with Apple”, that company tells us your name, your email address and whether it has confirmed the address is yours. Nothing else: not your contacts, your photos or your password.
  • We use them only to sign you in, to keep your orders, quotes and invoices on one account, and to join orders you placed as a guest with the same confirmed email address.
  • Our lawful basis is contract: you asked us for an account, and this is how you sign in to it. We keep these details for as long as the account is open, under the retention periods above.
  • We never post to your Google or Apple account, and we do not send them your orders.
  • If Apple hides your email address, we only ever see the relay address Apple gives us, and email you through it.
  • You can stop at any time by removing SW Glass from your Google Account or Apple ID settings. Your account here keeps working: sign in with your email address and set a password with “Forgot your password?”.

Refer a friend

  • A customer passes on their own referral link or code themselves. We never ask them for a friend’s details and never contact anyone from details somebody else gave us.
  • Opening a referral link stores a cookie holding the referral code only, so it can be filled in at checkout. We count visits to each link without recording who visited.
  • We store a friend’s email address, postcode and (if they give it) phone number only once they sign up on the referral page and tick the box to agree. We use them to apply the offer, to check the offer goes to a genuine new customer, and to contact them about it. A random device identifier is kept with the sign-up to spot repeated sign-ups from one device.
  • For the referrer we keep a record of each referral, its status and any reward, as part of their account. The referral terms explain how the scheme works.

Heatmaps and session recordings (Microsoft Clarity)

  • We may use Microsoft Clarity, provided by Microsoft Corporation, to see how people use our public pages: where they click, how far they scroll and where they get stuck. Microsoft acts as our processor for this.
  • It runs only if you accept Analytics cookies, and stops if you withdraw that consent through Cookie settings.
  • It runs only on our public shop and information pages. It never runs on checkout, payment, your account, the trade portal, or any staff page.
  • Anything you type into a form, and our chat, is hidden from the recordings before it leaves your browser. Clarity hides typed text by default and we mark every form that can hold personal details as well.
  • Microsoft keeps recordings for up to 30 days and heatmap data for up to 13 months. The cookies it sets are listed on our cookie policy page.

Cookies on this site

We use necessary cookies to make this site work.

With your consent, we'd also like to set functional, analytics and marketing cookies.

Read the cookie policy